History can be written – or photographed. For 100 years now, famous photographers from around the world have been capturing once-in-a-lifetime moments with their Leica camera. Moments that remain unforgettable.
Perhaps the most famous of all timeless, iconic photos can be seen in our film. So go on a journey through time with Leica. With impressive pictures that you can rediscover every time you view them. And which you will never forget.
PICTURES FOR ETERNITY
A picture is worth a thousand words – and yet can take our breath away. When it shows endless joy. When it documents unimaginable suffering. When it brings us closer to untouchable legends. Or when it saves the blink of an eye for eternity. With their Leica, throughout 100 years, photographers have been capturing such moments. And we have been looking inward for a moment.
Everything started in March 2014, when the first, fully functional prototype of a revolutionary new still picture camera for 35 mm perforated film was completed by Oskar Barnack in March 1914.
The camera had a full metal body, a collapsible lens and a focal plane shutter, which, at the time, had no overlapping curtains. A cap, fixed to the lens by a screw, was swung across the lens when winding on the film to prevent light getting in. The Ur-Leica was the first camera to feature coupled film winding and shutter cocking – thus preventing double exposures. The camera took its place as a milestone in the history of photography under the name ‘Ur-Leica’.
Leica: that means best German Engineering and a special culture of the picture.
From Henri Cartier-Bresson to Neil Libbert, many of the 20th century’s defining images were shot on a Leica:
THE 100 film marks a century of Leica cameras, and 100 Years of Contributing to Photography
The two minute film highlights the influence of the German brand which, through its cameras, helped move photography from the studios and bring it into real life, expanding the universe for photographers and forever changing the relationship of mankind with this form of art.
In order to convey all of the effects of this influence, the film shows more than 35 famous photographic records that represent the history of photography: it acts as a recollection of spontaneous images that were captured on camera and sensitized the world. Scene direction is signed by Jones + Tino, from Stink.
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